Popular Playthings

For nearly a decade, Popular Playthings has relied on Penn Design Group to bring their line of fun STEM toys to life. Our team has created eye-catching packaging that highlights each product's features while also handling the toy designs to ensure they’re both functional and visually appealing. To add that extra touch of personality, we developed original illustrations for both the packaging and the toys themselves.

We also designed in-store displays to make sure the products stand out on shelves and created easy-to-follow instructions to make assembly and play simple for everyone. Additionally, we built a user-friendly website to showcase their entire product range and brand story, allowing customers to easily explore everything Popular Playthings has to offer.


What We Did:

  • Package Design

  • Product Design

  • Custom Illustrations

  • Instruction Design

  • Display Design

  • Web Design

Playstix by Popular Playthings Package Design by Penn Design Group
Build-A-Plane by Popular Playthings Package Design by Penn Design Group

“We’ve used Penn Design Group for a number of years and am very happy with the various designs they’ve put together for us… They listen when going over concepts and also provide additional suggestions that frequently make it to the final version. Even with shorter lead times and multiple changes, they have proven to be effective in ensuring we meet our deadlines. They are a one stop shop for your packaging needs.”

- Jason Cheung
President, Popular Playthings

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